Abstract:
There are suspicions that “there are conflicts emerging among neighbours
because of careless attitudes and responses to the care of the environment” in Ibadan
city. Careless attitudes and practices relating to the use of the environment and
invasion of the right of others to a good and healthy environment are suspected to be
responsible for household conflicts between neighbours, families, and communities
in Ibadan city.
Therefore there is the need for an effective strategy to campaign for change of
attitudes to the care of the environment for the sake of peaceful co-existence and
healthy living of the dwellers of Ibadan city. This research was embarked upon to
assess how effective the use of media entertainment in the form of home video could
be, when used to expose the state of things in Ibadan city as far as attitudes to the
environment are concerned. In the pursuit of the desired goal, an “edutainment” home
video titled, FOR THE LOVE OF PEACE AND HEALTH
(https://www.youtube.com/watch?v=1MIoiQ2BZYA&t=157s) was produced and
presented to the purposefully selected population to watch. The video production was
created to reveal some emerging conflicts among the dwellers of Ibadan city as a
result of careless attitudes to the environment; and to also mobilize them unto a
change of attitude to the care of the environment.
The analysis of findings indicate that there exists some conflicts among dwellers
of Ibadan city because of careless attitudes to the care of the environment and that the
use of the power of media entertainment can be effective to educate people and
change their orientation towards a positive care of the environment. It is, therefore,
recommended that the Church, government, and environmentally enthusiastic
organizations and agencies need to give attention to the use of entertainment
broadcasts and take advantage of the power of the media to expose any observed form
of careless attitudes to the care of the environment and to mobilize people for the
change of attitude to the care of the environment.
It is hoped that this work will cause a positive influence that can catalyze the
desired positive change of attitude to the care of the environment in Ibadan city.
