AN ASSESSMENT OF STRATEGIES USED ON RESOURCES MOBILIZATION, CASE OF THE UNIVERSITÉ CHRÉTIENNE BILINGUE DU CONGO (UCBC)/CHRISTIAN BILINGUAL UNIVERSITY OF CONGO

Abstract

This study focuses on an assessment of strategies used on resources mobilization, case of the Université Chrétienne Bilingue du Congo (UCBC)/Christian Bilingual University of Congo. The independent variables included external donor funding, local fundraising, community participation, management strategies, report procedures and marketing strategies; while the dependent variable was resource mobilization. The specific objectives of the study were to find out whether external donor funding affects resource mobilization at UCBC; to investigate whether community participation affects resource mobilization at UCBC; to identify if local fundraising affects resource mobilization at UCBC; to determine whether management practices affect resource mobilization at UCBC; to verify whether reporting procedures affect resource mobilization at UCBC; and to examine whether marketing strategies affect resource mobilization at UCBC. The study used quantitative method. The target population was comprise church pastors, business men and women, managers in public services, chief executive officers or managers in companies, UCBC teaching and administrative staff, UCBC 4th year students, and UCBC alumni totaling to 509 subjects. Stratified and purposive sampling were used to get sample size of 95 subjects. Data was collected using structured questionnaire with closedended questions with Likert scale research instrument. The data was analyzed using confirmatory factor analysis method. The results found out that management practices (p-value 0.0018), marketing strategies (p-value 0.0430), local fundraising (p-value 0.0849) and community participation (p-value 0.0019) were positive and significantly related to resource mobilization. The study recommends that UCBC considers the significant variables as they affect resource mobilization performance.