The Role of Television in Evangelism :a Survery of the Nairobi Area

Abstract

The aim of this study was to investigate the part played by television as perceived by the people who live within the precinct of Nairobi. It attempts to find out the implications that this perceived role of television as a medium of communication might have on the proclamation of the gospel. It was a descriptive study that was done by using closed and open-ended questions designed to gather relevant data on the viewing of both commercial and Christian television programs, motivations for watching television, and viewing habits. The instrument was administered and so provided data for analysis. The gathered data from respondents together with corresponding interpretation provided answers to the research questions that were asked. Based on the research findings, possible conclusions and recommendations were made to stake holders within church and para-church organizations on the utility of television media for the purpose of preaching the gospel. Findings of this study showed that most Nairobians watch both commercial and Christian television. Research data showed that people in Nairobi turn to television for its capacity to inform, educate and entertain. Most respondents are motivated to understand and learn how to cope with their changing society and lifestyle. Others desire to watch TV to get a biblical perspective on moral and political issues. The church remains the place most people would rather go, and most people will not watch Christian TV programs instead of going to church. Strong, healthy families are important, and many respondents sense that TV can function to help uphold the traditional family and the biblical concept of family values. In particular, they are not attracted to the prosperity doctrine. TV plays an insignificant part in .the shaping of attitudes and ideas to many Nairobians, but they suggest that TV might play a complimentary role to the Church. For this to be achievable, both producers and viewers need to hold the medium up to standards of spiritual, moral, and artistic integrity.