Abstract:
The aim of this study was to investigate the part played by television as
perceived by the people who live within the precinct of Nairobi. It attempts to find out
the implications that this perceived role of television as a medium of communication
might have on the proclamation of the gospel.
It was a descriptive study that was done by using closed and open-ended
questions designed to gather relevant data on the viewing of both commercial and
Christian television programs, motivations for watching television, and viewing
habits. The instrument was administered and so provided data for analysis. The
gathered data from respondents together with corresponding interpretation provided
answers to the research questions that were asked. Based on the research findings,
possible conclusions and recommendations were made to stake holders within church
and para-church organizations on the utility of television media for the purpose of
preaching the gospel.
Findings of this study showed that most Nairobians watch both commercial
and Christian television. Research data showed that people in Nairobi turn to
television for its capacity to inform, educate and entertain. Most respondents are
motivated to understand and learn how to cope with their changing society and
lifestyle. Others desire to watch TV to get a biblical perspective on moral and political
issues. The church remains the place most people would rather go, and most people
will not watch Christian TV programs instead of going to church. Strong, healthy
families are important, and many respondents sense that TV can function to help
uphold the traditional family and the biblical concept of family values. In particular,
they are not attracted to the prosperity doctrine.
TV plays an insignificant part in .the shaping of attitudes and ideas to many
Nairobians, but they suggest that TV might play a complimentary role to the Church.
For this to be achievable, both producers and viewers need to hold the medium up to
standards of spiritual, moral, and artistic integrity.
